As a Web Analyst at Helloprint, you’re the beating heart between our technology and our business. You’re the analytical engine that powers our growth and the proactive business partner who provides all of our departments with spot-on insights in online customer behavior and performance. Not only that, but you are our internal expert in customer insights, analytics and web behavior.
You work at the Marketing & Business Intelligence department, along with a team of highly motivated young specialists at the top of their field. You make a thorough analysis of our customers' behaviour on our web portals in 8 countries, with the goal of growing faster and performing better. You’ll be working closely with Marketing, PPC, CRM and Product Team.
You analyze sales funnels, campaigns, channels and bugs, and you signal trends. You‘ll make your recommendations to our stakeholders at all levels in the company and create a report cycle that truly adds value to the business. You’re a true leader in this. You are proactive and come up with insights and recommendations that provide a direction for our teams. Your technical knowledge, business and analytical mindset form the basis for everything you do.
In addition, you are the evangelist when it comes to the design of our Analytics environment. You’re responsible for the Google Analytics 360 set up on all of our international web domains, tagging implementation through Google Tag Manager, the design of our test tooling, and the implementation of other measurement software and tooling. You spread that knowledge companywide - you are the expert in this area and are constantly working on the latest developments within your domain.
How you'll do this
What a regular day looks like
08:30: You arrive at the office on time and start the day with a delicious breakfast in the Living, freshly prepared by Juffrouw Janny. Once you're behind your laptop, you check the top KPIs in Google Analytics immediately. They look good which is a great start to your day! As soon as you dive into weekly reports, you notice that the Conversion Rate in the UK made a big drop this weekend. You start a thorough analysis to find the underlying problem and schedule a meeting for this afternoon with the Country Manager UK.
9:30: The daily stand-up meeting begins. One of your team members indicates that he’s having trouble gathering the right data. By chance, you know about a new feature that has just been implemented in Google Analytics. After the stand-up, you explain it to him. It’s always nice to help someone. To prepare for this afternoon's meeting, you dive into Google Analytics. You make an overview of the stats and make sure you are completely prepared for any questions. While you’re doing this, you notice the timeslots and there is still room for improvement. You quickly summarise some explanations, calculations and prepare a number of recommendations plus a killer presentation, inviting your Head of Marketing, Martin and CEO, Hans. Of course, you do not want to keep this valuable information from them.
12:00: Time for a delicious lunch in the Living. After lunch, you have a meeting with the new Category Marketer from Promotional Products and you have a few insights for him. Within 30 minutes, you make it clear to him where the problem lies based on your analysis and more importantly, what he can do to improve performance. You show him how to learn this online and invite him to the Google Analytics training you give each week to keep everyone informed of the latest developments.
14.00: After your meeting with the Category Marketer you have a meeting with Team Growth. At the moment, there is no data on how our customers use the editor tool. During the conversation it becomes clear to you what their needs are and you get started immediately after the meeting. Afterwards you will share it on our Wiki.
16:00: You use the last hours of the day to check our UTM parameters. Unfortunately, they are not working properly, so you decide to manually convert them. Manually performing tasks that can be done automatically is a waste of your time and so you plan a meeting later this week with your team members to see how you can prevent this in the future. You grab dinner in the Living before heading to the gym. Busy day!
What we're looking for
What we offer
Up for it?
Apply today for the challenge of your life. Our process is simple: you apply through our website and you will hear from us within 5 working days. If you do not hear from us, you did not make it to the next round. If you have, we will schedule a short phone call to let you know. What will follow are three interviews at our office: one to get to know you, a ‘performance check’, and one in-depth interview accompanied by a “personality test”. Perhaps a case or inhouse day will follow because we only want the very best at Helloprint.
Welcome to Helloprint. Design Yourself!
*acquisition will not be appreciated; potential talent only please!